- Shawn Wilmoth
- Apr 19, 2014
A social media presence for your insurance agency is nothing short of a must-have. You, as a business owner or leader, already know how important social media can be when it comes to insurance sales and marketing. Chances are that it’s also a piece of the puzzle you’re missing when it comes to marketing your insurance agency’s products and services. Knowing that you already have enough on your plate, we’ve compiled ten sure-fire social media tips to help get you and your insurance agency started. Doing it yourself with social media is a great way to get involved with your community and to connect with your customers. Here’s how:
Keep it visual.
The most interactive posts on any social media network, including Facebook, include photographs. Use compelling images in as many of your posts as possible and people are simply more likely to read, like, and comment on them. Try to mix things up as you’re posting images: post photos of your staff, photos of community events that you’ve participated in, photos from conventions you attend, and other pertinent pictures.
See a news story online that your followers will be interested in? Copy the link from the top of the page where you’ve read it into your Facebook status box and use the arrows that appear to choose the best photo from the news source to grab your reader’s attention.
Don’t have a good picture to post today? Check out Pinterest for a great image someone else has pinned on a topic you like and copy the picture into your status—just make sure to give credit to the original source of the image.
Stick with your branding.
Social media is about making your brand better known. Use your logo, photos of your physical office space, and other identifying tidbits on your Facebook and other social media pages. If you are known for using a specific color scheme in your publications, continue the trend online so that your followers identify you better both online and off.
Your Facebook and other social media sites will naturally develop character and personality as you post (and you’ll find this personality will almost always mirror your own or that of the person who posts the most on a given page), so make sure that you keep things professional and conversational. Never post anything that might mar the reputation of your insurance agency or that might be misconstrued by an audience member or customer.
Create a hashtag.
A hashtag is a word or group of words (with no spaces) that immediately follow the “#” symbol in a social media post. This is a great way for people who are looking for specific information to identify you as the author of posts or an expert commenting on someone else’s post. Creating a hashtag that becomes identified with your brand gives you a way to keep your online conversations on topic and to easily search social media sites for comments about your insurance agency. Plus, #hashtagsarecool.
Ride some coattails with Featured Likes.
If there are businesses with which your insurance agency works on a regular basis, or local non-profits with causes you care about, add their Facebook pages to your Featured Likes list. This lets your readership know that you’re involved in the community and care about what is happening in the world around you. It’s also likely that businesses you include in your Featured Likes will return the favor and help add to your total number of likes in the long run.
Add the Facebook logo to your front door.
Or remind people to check-in on Foursquare when you greet them. Or create a photo op in your office and ask folks to post their images to Instagram. Encourage your contacts to connect with you on social media as often as possible so that the people who follow them know that they are involved with your insurance agency. Don’t you generally use the services of businesses recommended by your friends and family? When someone checks into your insurance agency online, or posts a photo of you on Facebook, they are endorsing your business. The more, the better.
Use Insights to find out what’s working and what’s not.
As an admin of your own Facebook page, you need to take a look at the insights as often as possible. Insights will let you know how many followers are actively engaging with the content you post, how many new people like your page, how many followers unlike your insurance agency’s page, and even where your Facebook friends and followers live. It’s amazing marketing information and it’s all free and at your very fingertips.
Keep an eye on your page, even when you’re out of the office.
In fact, you can manage your insurance agency’s Facebook page or other social media page from almost anywhere, so why not? Download the mobile apps onto your smartphone for every social media site you use and be on the lookout for great posts whenever you’re out and about. You can message clients through apps, as well, and even take down negative or questionable comments remotely.
If someone takes the time to comment on a post you make, you should take time to respond. A simple “like” of the commenter’s comment often suffices and lets them know you got the message, but it’s also a great idea to respond to negative comments if you can do so reasonably or wish to really address a concern someone has about your insurance agency.
Remember, that if responding to comments becomes a conversation online, it’s probably best to ask the person who comments to call you directly or meet you at your office so that there’s never a confidentiality breach or too much content displayed that doesn’t pertain to all of your Facebook or other social media followers.
Tag every person you possibly can in every post you make, every time. This way, posts you make will show up in the news feeds of the friends of those you tag. It’s a great way to reach potential clients and customers and it makes those you tag feel important.
Forget uploading a safe-driving blog post on a sunny Saturday morning you’re spending at the zoo with your kids. Instead, snap a pic or two of those adorable tots with their favorite felines or a gregarious giraffe and upload that instead. Your followers will love that you let them into your real life a little, and will also begin think of you as more a friend than their local insurance agent. Building relationships is always advantageous and doing so online is a brilliant step in the right direction.
So, there you have it: ten super savvy social media ideas that you can implement now to help grow your insurance agency. Do you have other tips or tricks that have worked well for your insurance agency that you’d like to share with others? Please post them below. We’d love to add your great ideas to our list of best social media practices for insurance agents!