- Kevin Davenport
- Nov 09, 2012
Once you have established a strong foundation of content for your insurance agency’s website, it is time to focus on capturing qualified online lead traffic. One proven method for accomplishing this is link building. Link building refers to the process of building links to your website, which ultimately drives increased lead traffic to your site.
Manual Link Building
Despite what you may hear, there is no magic bullet for link building. The technique requires focus and dedication. To begin, you will want to link to top ranked insurance lead sites. This is one of the best places to begin. You can find out which sites are grabbing the largest volume of traffic by searching for “linkdomain: insurance-forums.net or site:insurance-forums.net”. Once you know which sites are currently getting large volumes of hits, you can begin to focus your online posting activity. Commenting on blogs, within forums or on social media sites are great ways to gain backlinks to your website. This repetitive and manual process will yield solid, long term results.
In addition to manually building links, consider these tips to improve lead flow to your website:
- Share content across all channels. Whenever you post new content to your site, be sure to share links on all of your social media pages; LinkedIn, Facebook, Twitter, etc. This action should become an automatic reflex.
- Link your site’s inner pages. Most companies focus the majority of their attention on their site’s homepage. In addition to this primary landing page, be sure that your site’s pages speak to each other, that keywords link internally to other pages, and if you aren’t interested in working through this process manually, considering using a plugin such as WordPress’s SEO Smart Links.
- Utilize a variety of anchor texts. Rather than focusing your attention on a single keyword or keyword phrase smashed into a website page, incorporate a variety of more natural sounding keywords and phrases into each page. This will not only appeal to more online readers, but to search engines.
- Create link worthy content. To gain natural links from online readers, create content that is inspiring, informative, and original. When a reader comes across something of value, they are more likely to link to it and share it with their network.
Through these simple tips, you can create more qualified lead traffic for your insurance agency’s website.