- Kevin Davenport
- Jan 12, 2013
Every website is unique in that it offers something different to those who view it. When you are starting an insurance website, you need to know how to generate leads for quotes. When people request quotes, they get a better idea of what your insurance company can do for them. When they get the details they need, they will more likely buy a policy from your company to represent them for their insurance needs.
When it comes to getting traffic to your insurance website, you have two main options: Pay Per Click or PPC and Search Engine Optimization or SEO. PPC allows you to pay for targeted traffic by using programs that enable you to place ads on search engine results pages and other websites pages. You then will pay a per click fee when someone clicks to your your ad. You can learn a little more about how PPC works by reading this previous post.
You can also get traffic to your site by investing in SEO to get to the top of search engine results pages. Your site will be more prominently displayed on certain pages and it will come up in the search engines more often. It might take some time to reach the top of the charts, but you will get good results when you do.
Thoughts to Consider
The question remains, which of these two options is right for you? The answer depends on both your overall needs and your budget. If you need more traffic fast, for example, and you are willing and able to pay for it, PPC is a good option. If you have a small budget, on the other hand, and can wait to build your momentum in terms of your traffic, the SEO rankings can be longer lasting and cheap.
In order to make a decision, ask yourself to honestly assess your marketing budget in terms of what you have available for your online advertising. You can set a daily spending limit and see how much that would get you in terms of PPC advertising. If you do not think it is enough, stick with SEO and work on building your SEO organic rank instead.
There are plenty of benefits to both options. PPC can get you faster testing results so that you can make changes quickly when you do not see the results you need and want. The tests usually generate quite a bit of data and that means you will receive faster results. PPC, however, also has a learning curve that goes along with it. If you do not know what you are doing, you may not see the results you want until you learn more about it.
SEO, on the other hand, has a long lasting result for your company, as long as you are able to keep up your rank once you reach the top. It is also free and relatively easy but does take a lot of work and a commitment to consistancy.