What Every Insurance Website Should Include

When you get ready to create your independent agency website, there are several important pages and topics that you should include:

1. Home Page

On your home page should be basic information about your agency, such as what type of insurance you provide, your office location and ways to contact you. Include attractive images, photos and fonts to present the most polished and professional appearance as possible. Besides this basic information your insurance homepage should include your value proposition or what makes your agency unique and why someone should buy a policy from you instead of the other agency down the road. The second important item is a call to action. What do you want people to do when they visit your site? Is it to pick up the phone and call your agency, fill out a quote form or download a free insurance guide? Make a clear and prominant call to action to prompt visitors to take your most desired action.

2. Contact Us

Include a Contact Us page with email addresses, physical location (and a map, if possible), contact phone numbers and names of your agents or staff. A majority of your current clients will use your website to look up your phone number. Make sure it’s clear and easy to find.

3. Insurance Information

Another smart page to include on your website is a basic information page with insurance topics and information. This will help answer basic questions that many people have and provides them with information to get started on setting up an insurance policy with you. You might also want to add a separate FAQ section or page.

4. Account Login

If possible, include a page where clients can log into their account, make online payments, manage a claim and otherwise manage their policy or plan with you. If direct account access is not possible, at least include carrier contact information and a short and simple customer service form.

5. Blog

No, blogs are not just for teenagers and stay-at-home moms. Adding a blog to your site establishes you as the insurance expert, keeps your clients informed on trends and tips and keeps readers coming back to your site. Higher traffic means higher profit. Remember to keep the blog current and updated every few days for the best results.

6. Social Networking Media

Social media is also more than just a good way for teenagers to chat with friends and people to stay on top of celebrity trends. Social media websites such as LinkedInTwitter and Facebook offer a powerful and free way for you to increase your visibility among current and potential customers, bring traffic to your website and establish you and your agency as high profile experts in the insurance industry.

Add a page to your website with the buttons for people to click that will bring them to your business page on Facebook, Twitter and LinkedIn. Encourage people to “Like” or “Follow” your agency on social media and offer something in return, such as a one-time discount or even a freebie.

If you are not sure how to build a strong website for your agency, invest the money to hire a website designer and developer. Consumers expect businesses to have smart, polished and easy to use websites and will turn elsewhere if a company’s website disappoints.

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