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Why A Blog is One of Your Agency’s Most Valuable Assets

Most of us spend some time on a regular basis reading various blogs online or searching for information online, whether they relate to our business or our personal life. However, if you do not have your own blog on your independent insurance agency website, you are missing potential business and visibility.

Here’s why:

1. Provide Valuable Information

Concept image of the six most common questions and answers on a signpost.

This is the information age and people expect to get new information on a regular basis. Make yourself the source of the best insurance information around by starting and maintaining a regular blog. After all, no one knows more than you do about the questions your customers have about insurance. Answer these questions and more with your own blog. When people turn to you as an expert, they will turn to you for insurance as well.

2. Build Loyalty and Trust

insurance-loyalty

These days, your website is as important as any other business tool. Ideally, your website allows clients access to their account, allows them to make payments and lets them communicate with you and your staff. However, a blog gives them even more reason to come back to your site on a regular basis. The more your customers come to your website, the more loyal they will feel to you. Long-term business is one of the biggest potential benefits to having a blog on your site.

3. Visibility Equals More Website Traffic

traffic

When you write your blog, pepper it carefully with insurance keywords and search topics to maximize your search engine optimization (SEO). Use plenty of basic and complex terms that people might be searching on so that your blog comes up in the top rankings on search engines. More people clicking on your link equals more potential clients.

4. Personality Makes You Unique

personality

While it is no doubt an online world, many people bemoan the loss of a personal touch in business. After all, we really do complete most of our lives online these days, so our computer is our best friend instead of the people who work for the companies behind the websites. Adding a blog to your website adds a personal touch and lets your clients feel connected to you. This separates you from the big insurance firms who have cute logos or famous spokespeople instead of a real person writing real information.

5. Efficiency

efficiency

When you use your blog to answer common questions and problems, you allow your clients to read this information independently. This cuts down on calls and emails requesting the same kind of information that you could have already answered in your blog, increasing your effectiveness and improving your efficiency.

Starting a blog is not as hard as you might think and it can be an incredibly valuable tool for your insurance business as well as your clients. Get started today.

Too busy to write blog posts?

If you’re like most insurance agency owners, you know you need to blog regularly but you’re too busy and can’t find time (even though we think you should make time). We’ve got you covered. Just click the get a quote or contact button at the top and we can create blog post ideas as well as write 400-500 word blogs for you each week or month.