Archives Shawn Wilmoth

The #1 Trick to Get More Traffic: Meta Titles and How to Write Them

HTML ScriptWhether you have designed and manage your own insurance agency website, or trust a great website professional to do it for you, you need to know some basics about website creation and management. If you don’t understand the foundational elements of good website design, you can’t ask your website designer if he or she is meeting the specific standards you need to get your website found by potential insurance clients and customers. While other articles on this blog will discuss a number of foundational website design elements, perhaps the most important tip we can give you as an insurance agency owner is this:
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DIY: 10 Savvy Social Media Ideas You Can incorporate into your Agency’s Marketing Plan Today

Social media conept in word tag cloudA social media presence for your insurance agency is nothing short of a must-have. You, as a business owner or leader, already know how important social media can be when it comes to insurance sales and marketing. Chances are that it’s also a piece of the puzzle you’re missing when it comes to marketing your insurance agency’s products and services.  Knowing that you already have enough on your plate, we’ve compiled ten sure-fire social media tips to help get you and your insurance agency started.  Doing it yourself with social media is a great way to get involved with your community and to connect with your customers.  Here’s how:
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The perfect insurance agent pitch in 60 seconds – Working the chamber breakfast.

Elevator PitchI’m the first to admit that I have a strange affinity for networking meetings.  A lot of people cringe at the idea of mingling with a group of strangers who probably want nothing more than to sell them something—I revel in it.  The truth of the matter is that if you have a great elevator speech—a 60 second insurance agent pitch—networking meetings will soon become a lot less miserable, and with any luck at all, a lot more profitable for you!  In fact, you can use your pitch in a wide variety of environments with great results.  Let’s take a look at the best places to give your insurance agent pitch, how to make an effective pitch as an insurance agent, and how to end your pitch successfully. Continue Reading

Tips for Sales Calls for your NEW Insurance Agency

Smiling Okay Businessman on PhoneEvery sane human being who has ever attempted to make a living as a salesperson has literally cringed at the thought of making cold calls—whether on the phone or in person, and insurance agents who need to make sales calls to promote their businesses are no exception.  Picking up a telephone to dial a number and have a conversation with someone you’ve never seen is not only intimidating, it can be downright overwhelming.  Showing up at their home or office can be even worse.  Sometimes the blow is softened a bit with an introduction from someone the potential client knows; this is called a “warm call,” and it can Continue Reading

Best Insurance Sales Tips – It’s Like Selling Fireworks!

Fireworks and cashHow can I say that selling insurance is like selling fireworks?  On the surface, the two things seem to be diametrically opposed and the statement probably doesn’t make sense.  One implies a sort of hazardous beauty, the other is a safety net that covers your insurance agency’s clients and offers stability and security, but the two really aren’t that different!

There’s a little secret that you, as an insurance agent, should keep in mind as you sell to new and established clients in your insurance agency’s office.  Ready?  Here it is: Continue Reading