Social Media is an important part of many companies’ marketing strategies, and if you’re not correctly implementing social media into your insurance agency’s business, you are missing out on a great device that will drive more referrals. More than 50% of small to medium-sized businesses use their social media presence to get referrals and generate new customers, and if you aren’t on the list, you should be.
I realized when writing the title of this article that there would be quite a few of you out there who would be confused from the get-go. You’ve been running an insurance agency, not a social media outlet, and while you’re all about getting your business to grow by using the latest and greatest technology, there’s a good chance you have very little, if any, idea (1) what a direct response ad is, and (2) what a hashtag is. (If you’re the parent of a teenager, you may know something about hashtags, though, and I’m going to explain why you’re kids are using a brilliant concept.)
Whether you have designed and manage your own insurance agency website, or trust a great website professional to do it for you, you need to know some basics about website creation and management. If you don’t understand the foundational elements of good website design, you can’t ask your website designer if he or she is meeting the specific standards you need to get your website found by potential insurance clients and customers. While other articles on this blog will discuss a number of foundational website design elements, perhaps the most important tip we can give you as an insurance agency owner is this:
So, you’re an old insurance agent who needs a new website, or you’re a new insurance agent who needs a new website—it doesn’t really matter. You’re looking to build a brand online and you need a great website to do that, a vehicle to get your message across to existing and potential clients that looks professional and polished.
A social media presence for your insurance agency is nothing short of a must-have. You, as a business owner or leader, already know how important social media can be when it comes to insurance sales and marketing. Chances are that it’s also a piece of the puzzle you’re missing when it comes to marketing your insurance agency’s products and services. Knowing that you already have enough on your plate, we’ve compiled ten sure-fire social media tips to help get you and your insurance agency started. Doing it yourself with social media is a great way to get involved with your community and to connect with your customers. Here’s how:
