Insurance Agency Websites – So Your Nephew Builds Websites?

Insurance Agency Websites…why you should run in the other direction now, and other online business truths

We’ve built websites for years, and—of course—like many other businesses, we solicit work from the people who can use our services, in this case for insurance agencies.  As with any sales program, some folks who we seek out as potential clients for our web design business  have objections that we need to overcome in order to build a good working relationship and help them build their brands online.  One of those objections seems to come up again and again.  It usually comes in the form of, “My nephew/golf partner/college roommate/next-door-neighbor /etc. builds websites.  I’ll just let him take care of it.”

The truth about insurance agency website designers

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Leveraging SEO Techniques to Drive Qualified Insurance Leads

If you are looking to compete in the competitive online landscape for qualified insurance leads, you need to understand how to effectively drive consumers to your insurance agency website. While some of the major brands may spend a fortune for ‘paid traffic’, you can gain your share of online consumer traffic through the use of search engine optimization (SEO) techniques.

Start with your Website

To begin, review your site’s current tag usage; H1, H2, and titles. Review your meta description; is it accurate, appealing and detailed enough? Or, is it simply generic? Next, review your site’s content for the inclusion of targeted keywords. While you should never stuff your content full of keywords, you should identify and incorporate keywords that your ideal lead would likely enter into a search engine to locate companies such as yours. For example, you Continue Reading

What Every Insurance Website Should Include

When you get ready to create your independent agency website, there are several important pages and topics that you should include:

1. Home Page

On your home page should be basic information about your agency, such as what type of insurance you provide, your office location and ways to contact you. Include attractive images, photos and fonts to present the most polished and professional appearance as possible. Besides this basic information your insurance homepage should include your value proposition or what makes your agency unique and why someone should buy a policy from you instead of the other agency down the road. The second important item is a call to action. What do you want people to do when they visit your site? Is it to pick up the phone and call your agency, fill out a quote form or download a free insurance guide? Make a clear and prominant call to action to prompt visitors to take your most desired action.

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How To Generate Your Own Insurance Leads

Working for yourself definitely has its benefits. After all, you are the boss and this is your business, so you get to run it the way you want. However, one of the drawbacks of owning your own insurance agency agency is that you do not have a big corporate machine churning out leads for you.

Nope, getting leads is something that you will have to do on your own, but here are some smart ways to generate your own leads:

1. Website Works

A smart, polished and easy to navigate website is an incredibly powerful tool in the insurance business. Make sure your website is attractive and easy to use so that people who find your site will want to Continue Reading