- Kevin Davenport
- Mar 16, 2013
Let’s face it: the Internet has drastically changed how companies advertise their products or services and has empowered consumers. Today, people want to be engaged. They want to feel as if companies care about them individually. They want to be “attracted” to what a company can offer them and feel as if their time and money wasn’t wasted on long term loans. And with the Internet right at their fingertips, they can afford to feel this way.
Why you need it
Insurance agents looking to generate new business cannot afford to ignore the change. If you want someone to choose you as their agent, you need to show them why, but simply showing them an advertisement won’t cut it. You have to