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DIY: 10 Savvy Social Media Ideas You Can incorporate into your Agency’s Marketing Plan Today

A social media presence for your insurance agency is nothing short of a must-have. You, as a business owner or leader, already know how important social media can be when it comes to insurance sales and marketing. Chances are that it’s also a piece of the puzzle you’re missing when it comes to marketing your insurance agency’s products and services.  Knowing that you already have enough on your plate, we’ve compiled ten sure-fire social media tips to help get you and your insurance agency started.  Doing it yourself with social media is a great way to get involved with your community and to connect with your customers.  Here’s how:
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How to make it fun for you and your staff to go to the insurance office everyday– don’t forget the donuts!

So, you manage an insurance agency.  How are your days at the office going?  No, really…  Do your employees enjoy coming to work every day? Are they bored to tears?  Do they hate it altogether?

Work is… well, it’s work.  Work isn’t always fun and all of us who have been in the real world understand that there are times that we won’t love our jobs, but here’s a secret that successful insurance agents and their managers know:  Making work fun for your staff goes a long way towards productivity!
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The perfect insurance agent pitch in 60 seconds – Working the chamber breakfast.

I’m the first to admit that I have a strange affinity for networking meetings.  A lot of people cringe at the idea of mingling with a group of strangers who probably want nothing more than to sell them something—I revel in it.  The truth of the matter is that if you have a great elevator speech—a 60 second insurance agent pitch—networking meetings will soon become a lot less miserable, and with any luck at all, a lot more profitable for you!  In fact, you can use your pitch in a wide variety of environments with great results.  Let’s take a look at the best places to give your insurance agent pitch, how to make an effective pitch as an insurance agent, and how to end your pitch successfully. Continue Reading

Tips for Sales Calls for your NEW Insurance Agency

Every sane human being who has ever attempted to make a living as a salesperson has literally cringed at the thought of making cold calls—whether on the phone or in person, and insurance agents who need to make sales calls to promote their businesses are no exception.  Picking up a telephone to dial a number and have a conversation with someone you’ve never seen is not only intimidating, it can be downright overwhelming.  Showing up at their home or office can be even worse.  Sometimes the blow is softened a bit with an introduction from someone the potential client knows; this is called a “warm call,” and it can Continue Reading

Get more referrals for your insurance agency – by talking to your existing customers and getting personal…

Ask any insurance salesperson on the planet if he or she would like a list of solid referrals, and you will undoubtedly get a resounding “Yes,” for your answer.  Deliver that list to the salesperson, and you will become beloved.

Why are insurance product referrals so valuable?  Referrals for insurance products and services are Continue Reading