Search Engine Optimization

Why Insurance Website Templates are Killing Your Business

websiteSo, you’re an old insurance agent who needs a new website, or you’re a new insurance agent who needs a new website—it doesn’t really matter.  You’re looking to build a brand online and you need a great website to do that, a vehicle to get your message across to existing and potential clients that looks professional and polished.
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DIY: 10 Savvy Social Media Ideas You Can incorporate into your Agency’s Marketing Plan Today

Social media conept in word tag cloudA social media presence for your insurance agency is nothing short of a must-have. You, as a business owner or leader, already know how important social media can be when it comes to insurance sales and marketing. Chances are that it’s also a piece of the puzzle you’re missing when it comes to marketing your insurance agency’s products and services.  Knowing that you already have enough on your plate, we’ve compiled ten sure-fire social media tips to help get you and your insurance agency started.  Doing it yourself with social media is a great way to get involved with your community and to connect with your customers.  Here’s how:
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It Isn’t Sexy, but My Partner and I Do It All the Time Anyway—Why We Blog.

Young couple working with laptopThere’s something to be said for the world of sales, especially when you are an insurance agent.  Not only do you get to help folks and make sure they are protected for difficult times that may come up, but you also get to know your clientele.  As an agent, you network, you shake hands, you have coffee with customers who become more like friends, and there are some of you insurance agents out there who can’t leave a meeting without being hugged by at least a couple of other people in the room.  For those of you who are natural extroverts and dynamic and social, the Continue Reading

Avoid SEO Loopholes for Long-Term Search Engine Traffic

When it comes to search engines like Google, there are different approaches to having your website appear in a potential lead’s search results. You can design a website that search engines themselves want to feature in their results, or you can find loopholes in the way search engines rank websites so that your website comes out on top.

The allure of using loopholes is strong. There are also many companies that will perform the “dark arts” of SEO for you, promising fast results. What such company’s won’t tell you, however, is that using SEO loopholes is a short-term strategy at best.

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Focus Online Marketing Strategies in your Local Region

While some large insurance companies have mastered the concept of selling insurance online, many agencies don’t have the resources for a national campaign or the desire to compete on such a large scale. Instead, these local insurance agencies should focus their attention to a specific geographic area. Local seo for insurance agencies has one of the highest returns on investment and works by focusing online marketing efforts for local search success.

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