If you want to have a strong online presence for your agency, you have likely started looking into website marketing. If you already have a nice insurance website, what you need now is more traffic. You may have heard terms like SEO and PPC, but what are they and how do they work?
PPC or Pay Per Click advertising is a method that many companies use to gain access to more traffic for their website. PPC requires you to choose words, phrases or keywords that people might type into a search engine that would allow them to find certain information. By choosing the right