While advertising seems easy for many large insurance companies, smaller independent insurance agencies often struggle to increase and maintain visibility in the public. One common marketing technique utilized by small and large companies alike is an insurance email marketing campaign, which sends customers information, promotions, sales or other content via their email address. Email marketing is still one of the most cost effective ways to keep top of mind awareness and communicate with prospective, current and past customers.
The question that many owners have is just how worthwhile an insurance email marketing campaign really is. The answer is that it depends on how the email marketing campaign is handled.